Moorcroft

William Morris used time and time again curved acanthus leaves and willow and honeysuckle branches, as the main theme or in the background of a design. Acanthus wallpaper was printed for Morris's company by the London firm Jeffrey & Co., who specialized in high quality 'Art' wallpapers. Morris believed that a large pattern worked well in a small room and was more restful to look at than a small one. It required thirty woodblocks to print the full repeat and used fifteen subtly different colors (more than any previous design by Morris.